cryptocurrency services

The popular payments app Venmo has announced that it has launched the ability to buy, sell and hold bitcoin to its more than 70 million customers.

“Crypto on Venmo is a new way for the Venmo community to start exploring the world of crypto, within the Venmo environment they trust and rely on as a key component of their everyday financial lives,” said Darrell Esch, senior vice president and general manager of Venmo, per the release.

The company’s strategy is to allow its users to venture into the world of bitcoin and other cryptocurrencies, including ether, litecoin and bitcoin cash, by removing barriers of entry and demystifying part of the process. Esch emphasized that its goal is to help users feel comfortable leveraging cryptocurrencies, guiding the Venmo community “to learn and explore cryptocurrencies on a trusted platform.”

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